Best Startup Books
Topic List48 books curated523 recommendations totalA curated collection of the highest-rated startup books, covering lean methodology, venture funding, growth hacking, and founder stories recommended by successful entrepreneurs.
An Easy & Proven Way to Build Good Habits & Break Bad Ones
A practical system for behavior change built on the idea that tiny, incremental improvements compound into remarkable results. Clear avoids motivation-based advice and instead focuses on environment design, habit stacking, and identity-based change—making good habits frictionless while making bad ones inconvenient. The book is structured in short, actionable chapters, each ending with a cheat sheet, so you can skip around based on what you are trying to fix. It cares less about the psychology of why you procrastinate and more about the engineering of making procrastination harder.
The New Psychology of Success
“Available recommendation signals cluster around Business, Social Sciences, NonFiction, Habit lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”
Why Some Companies Make The Leap and Others Don't
“Available recommendation signals cluster around Business, Leadership, Hiring, Recruiting, NonFiction lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
“Available recommendation signals cluster around NonFiction, Business, Biography, Entrepreneurship lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
“Available recommendation signals cluster around Business, ManagementLeadership, NonFiction, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
How NonConformists Move the World
“Available recommendation signals cluster around Social Sciences, Leadership, NonFiction, Business, Personal Development lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”
Marketing and Selling HighTech Products to Mainstream Customers
“Available recommendation signals cluster around Business, NonFiction, Entrepreneurship, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
What the Rich Teach their Kids About Money
“Available recommendation signals cluster around Budgeting, Entrepreneur lists, suggesting this book may fit readers looking for reader-fit discovery across adjacent interests. Treat this as discovery context, not a quality guarantee.”

Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“Available recommendation signals cluster around Business, Leadership, NonFiction, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
How Google, Bono, and the Gates Foundation Rock the World with OKRs
INSTANT NEW YORK TIMES BESTSELLER 'For anyone interested in becoming a better manager' - Bill Gates -------- Discover the revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small 40-person startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to his system of Objectives and Key Results (OKRs) and, with those principles at the foundation of their management, the startup grew at an exponential rate. Today, that same startup - Google - has more than 70,000 employees with a market cap exceeding $600 billion. Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the agility and explosive growth that OKRs have spurred at so many great organizations. With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel. -------- 'Management magic....Measure What Matters is a must read for anyone motivated to improve their organization' - Former Vice President Al Gore, chairman of the Climate Reality Project 'Measure What Matters shows how any organization or team can aim high, move fast, and excel' - Sheryl Sandberg, Facebook COO 'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins, author of Good to Great -------- ***SPEED & SCALE - THE NEW ENVIRONMENTAL GUIDE TO SAVE THE PLANET FROM BESTSELLING AUTHOR AND VENTURE CAPITALIST JOHN DOERR - NOW AVAILABLE***
Rules for Focused Success in a Distracted World
“Available recommendation signals cluster around Business, Social Sciences, NonFiction, Affiliate, Marketing lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”
The Power of Passion and Perseverance
“Available recommendation signals cluster around Social Sciences, NonFiction, Entrepreneur, Business, Personal Development lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Social Sciences, NonFiction, Philosophy, Entrepreneur, Personal Development lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”
Negotiating As If Your Life Depended On It
“Available recommendation signals cluster around Business, Social Sciences, Communication, Skills, NonFiction lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

How to Exploit the Crisis Points That Challenge Every Company
“Available recommendation signals cluster around Business, Management, NonFiction lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
Venture Capital and How to Get It
A Wall Street Journal Bestseller! What are venture capitalists saying about your startup behind closed doors And what can you do to influence that conversationIf Silicon Valley is the greatest wealthgenerating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including fame...
Stories of Startups' Early Days
Now available in paperbackwith a new preface and interview with Jessica Livingston about Y Combinator!Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous Technology, companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a c...

Fully Revised and Updated Edition
From the time we learn to speak, we?re told that if you don?t have anything nice to say, don?t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class ...
How to Create Uncontested Market Space and Make the Competition Irrelevant
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in headtohead competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...

Successful Habits of Visionary Companies (Good to Great)
Drawing upon a sixyear research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and longlasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as startup...

The Battle for Your Mind
“Available recommendation signals cluster around Business, NonFiction, Advertising, Branding lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
Violate Them at Your Own Risk!
There are laws of nature, so why shouldn't there be laws of marketingAs Al Ries and Jack Trout?the worldrenowned marketing consultants and bestselling authors of Positioning?note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...

Change The Way You Work Forever
From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology, that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few year...

How Great Entrepreneurs Build Their Business and Influenceand How You Can, Too
Fourtime New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crus...

Why Staying Small is the Next Big Thing for Business
What if the real key to a richer and more fulfilling career was not to create and scale a new startup, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one Suppose the better?and smarter?solution is simply to remain small This book explains how to do just that.Comp...
A New York Times BestsellerIn latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.The modern world has given us stupendous knowhow. Yet avoidable failures continue to plague us in health care, government, the law, the financial industryin almost every rea...
A Painfully Honest Field Guide to the Startup World
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of co...
Why Things Catch On
The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral? than anyone in the world? (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular If you said advertising, think again. People don?t listen to advertisements...
Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose ? and earn a good living. Still in his early thirties, Chris is on the verge of completing a tour of every country on earth ? he?s already visited more than 175 nations ? and yet he?s never held a ?real job? or earned a regular paycheck. Rather,...
How to Build HabitForming Products
How do successful companies create products people cant put downWhy do some products capture widespread attention while others flop What makes us engage with certain products out of sheer habit Is there a pattern underlying how technologies hook usNir Eyal answers these questions (and many more) by explaining the Hook Modela fourstep process e...

How to Tell Your Story in a Noisy Social World
The New York Times bestselling author and social media expert returns with hardwon advice on how to connect with customers and beat the competition by mastering social media marketingWhen managers and marketers outline their social media strategies, they often plan for the "right hook"their next highly anticipated sale or campaign that's going to...

The Only Difference Between Success and Failure
“Available recommendation signals cluster around NonFiction, Business, Personal Development lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

Turning Strangers into Friends and Friends into Customers
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"?the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fam...
A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven?t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy?growth hacking?to reach many more people despite modest marketing budgets. Growth h...
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an en...
Fifty Pages for the FirstTime Entrepreneur
At twentyseven, Bo Peabody was an Internet multimillionaire. He has cofounded five different companies, in varied industries, and made them thrive during the best and worst of economic times. Through it all, the one question everyone asks is: Was it his smarts that made him an entrepreneurial leader, or was it just plain luck The truth is, Bo w...
A Venture Capital Insider Reveals How to Get from Startup to IPO on Your Terms
"Read this book right now so you can look your potential VC in the eye with confidence." David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your startup is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and ...

Lessons in Life and Business (Expanded)
Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way ...

The Art of Changing Hearts, Minds, and Actions
“Available recommendation signals cluster around Leadership, NonFiction, Entrepreneurship, Business, Influence lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”
Journey from Entrepreneur to CEO
Learn how to take your company to the next level of growth through the stories of over 500 successful entrepreneurs. Developed by the Kauffman Center for Entrepreneurial Leadership, this flagship book introduces a new series on managing growth. The authors expertly guide you through the three stages of entrepreneurial growth: initial growth, rapid ...
How MidLife Entrepreneurs Create Wealth, Freedom, & Purpose
A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.1) Change the way you think about business modelsBusiness Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically underst...
Techstars Lessons to Accelerate Your Startup
Refreshed, updated, and expanded. Do More Faster provides timetested advice, tips, and experiences by founders and mentors of Techstars to help entrepreneurs succeed!David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide firsttime entrepreneurs with the tools, insights, and experiences to help them do more...

A Few Things I Learned While Growing To 100 Million Users And Losing $78 Million
Ranked 'BEST STARTUP BOOKS OF ALL TIME'' by BenzingaRanked' BEST GROWTHHACKING BUSINESS BOOKS' by Entrepreneur.com#1 BESTSELLER in 5 Startup & Entrepreneurship CategoriesThis compelling and inspiring narrative gives entrepreneurs a rare behindthescenes look inside a fastgrowing startup that created the first online dating app and grew to 100...

How Today's FastestGrowing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the bestkept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclu...
How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Winner of the 2015 International Book Awards for General BusinessWinner of the 2015 National Indie Excellence Award for General Business Winner of the 2015 Readers' Favorite International Book Award Gold Medal for NonFiction BusinessWinner of the 2015 Paris Book Festival Award for BusinessWinner of the 2015 Amsterdam Book Festival Award for Busine...

4 Keys to Unlock Your Business Potential
Based on the premise that accountants often make finance unnecessarily confusing, this guide helps small business owners see beyond the numbers. It shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between startup and $5 million in revenue....
Love your work, work for what you love, and change the world?all at the same time. What matters most to you Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you The surprising truth is that you don?t have to choose?and that you?ll find more success if you don?t. That?s the breakthrough ...
Built from recommendation data, category signals, and source-backed book records. Use this list as a starting point; open any book to see proof, context, and Amazon options where available.
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About this list
This list aggregates books that appear in public recommendation sources, reader-interest signals, and category data. Books are ranked by their position from the source list; recommendation counts and ratings are shown where available. Open any book to see source-backed recommendation proof, editorial context, and Amazon options — the per-book detail page is where the trust signals live.
