The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
Should I read this?
Recommended by 1 source and appears in Best Startup Books, Entrepreneur, and Entrepreneurship.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone wi...
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Why recommended
Recommended by 1 source and appears in Best Startup Books, Entrepreneur, and Entrepreneurship.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Not sure if this is the right fit?
Consider The Score Takes Care of Itself by Bill Walsh. Recommended by 20 sources.
“Bill Walsh delivers his philosophy that excellence emerges from meticulous preparation and unyielding standards, not from obsessing over wins. Drawing from his 49ers tenure, the book is part memoir, part leadership sermon. The useful core is its relentless push for personal accountability and daily discipline. But the constant football context can feel exclusionary: if you don't care about specific games or position battles, the anecdotes blur into repetition, and the coaching-heavy lens may frustrate those seeking transferable, non-sports examples.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
The Mom Test
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