Secrets of Sand Hill Road

Not sure if this is the right fit?

Consider The Undoing Project by Michael Lewis. Recommended by 18 sources.

“Michael Lewis chronicles the friendship and intellectual partnership of Daniel Kahneman and Amos Tversky, who championed the idea that cognitive biases shape our choices. The narrative reads like a buddy story, weaving their discoveries into personal anecdotes and the drama of their collaboration. You'll grasp key ideas—loss aversion, framing—through their story, but the book focuses on biography, not application. Helpful for understanding behavioral economics' origins; less useful if you want actionable advice. The emotional arc of their relationship can overshadow the science.”