Turning Strangers into Friends and Friends into Customers
by Seth Godin
Recommended by Noah Kagan
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Amazon availability
Recommended by 2 sources and appears in Best Startup Books, Marketing, and Most Recommended Books.
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"?the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fam...
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Why recommended
Recommended by 2 sources and appears in Best Startup Books, Marketing, and Most Recommended Books.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Noah Kagan
“No one wants your annoying ass marketing. Get their permission and deliver more than what they expect.”
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Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
