Enchantment
The Art of Changing Hearts, Minds, and Actions
by Guy Kawasaki
Reading Profile
Should I read this?
Practical and example-rich, Enchantment offers step-by-step tips for making products, pitches, and people more likable and persuasive. Expect short chapters packed with anecdotes, checklists, and direct how-to pointers useful for sales, marketing, and customer-facing roles. The limitation is a surface-level treatment: deeper organizational strategy or evidence is mostly absent, and repeated examples can feel formulaic. Best read as an idea-sparking handbook to apply selectively rather than a comprehensive guide to influence.
Read this if...
- •a startup founder trying to turn early adopters into evangelists — wants simple rituals and messaging to increase delight during onboarding and early usage.
- •a sales manager preparing a high-stakes pitch to skeptical buyers — needs concrete trust-building moves and sequencing to neutralize cynicism in short meetings.
- •a product or UX lead tasked with improving first-run conversion — seeks repeatable ideas for first impressions, microcopy, and small delights that nudge users to stick around.
Skip this if...
- •you'll likely put it down when the same anecdote-template repeats across chapters — mid-book repetition is a common friction point.
- •annoying if you prefer research-heavy or theoretical depth — the book favors prescriptions and examples over empirical backing.
- •not for someone who wants hands-on exercises or structured implementation plans — lacks hands-on exercises and long-form strategy roadmaps.
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a...
Before You Buy
Reading Specifications
Difficulty:easy
Audience Fit
- a startup founder trying to turn early adopters into evangelists — wants simple rituals and messaging to increase delight during onboarding and early usage.
- a sales manager preparing a high-stakes pitch to skeptical buyers — needs concrete trust-building moves and sequencing to neutralize cynicism in short meetings.
- a product or UX lead tasked with improving first-run conversion — seeks repeatable ideas for first impressions, microcopy, and small delights that nudge users to stick around.
- you'll likely put it down when the same anecdote-template repeats across chapters — mid-book repetition is a common friction point.
- annoying if you prefer research-heavy or theoretical depth — the book favors prescriptions and examples over empirical backing.
- not for someone who wants hands-on exercises or structured implementation plans — lacks hands-on exercises and long-form strategy roadmaps.
Check formats, pricing, and availability options for Kindle, physical print, or audiobooks directly.
View available editions on AmazonKey themes
Why recommended
appears in Influence, Best Startup Books, and Entrepreneurship.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
No verified recommendation proof available yet.
Appears In
Not sure if this is the right fit?
Consider Good to Great by Jim Collins. Recommended by 32 sources.
“The book walks you through a multi-year research project, contrasting spectacular performers with mere survivors. The core insight—that sustained greatness hinges on disciplined people, thought, and action—feels sturdy and actionable. But the book’s arguments rely on retrospective selection of companies, and some of its darlings later faltered. You’ll find a methodical, almost monastic tone that rewards patience but may irritate if you want contemporary, tech-savvy lessons.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.