Measure What Matters
How Google, Bono, and the Gates Foundation Rock the World with OKRs
by John Doerr
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More Recommenders
“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
Source →Recommended by 12 notable people, including Bill Gates and Reid Hoffman
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Should I read this?
Recommended by 20 sources and appears in Goal Setting, Management, and Best Startup Books.
INSTANT NEW YORK TIMES BESTSELLER 'For anyone interested in becoming a better manager' - Bill Gates -------- Discover the revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small 40-person startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to his system of Objectives and Key Results (OKRs) and, with those principles at the foundation of their management, the startup grew at an exponential rate. Today, that same startup - Google - has more than 70,000 employees with a market cap exceeding…
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Why recommended
Recommended by 20 sources and appears in Goal Setting, Management, and Best Startup Books.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
David Sinclair
“2: Begin with the End in Mind Measure What Matters by John Doerr Principles: Life and Work by Ray Dalio Mindset by Carol Dweck | A must read book by @johndoerr. It was so impactful, I had to read it twice! | I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! | I’d recommend John Doerr’s book for anyone interested in becoming a better manager. | The most important venture capitalist of our era reveals a key to business innovation and success. | Turning knowledge into action I visited google’s indie game accelerator as a mentor & was given my OKRs. That impressed me. Quickly I read @johndoerr’s “Measure what matters” & implemented OKRs at @Games2win. It’s amazing how a book changed my Company! Check pic for details.. | Whether you're a seasoned CEO or a firsttime entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad the author invested the time to share these ideas with the world.”
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Not sure if this is the right fit?
Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.