Measure What Matters
How Google, Bono, and the Gates Foundation Rock the World with OKRs
by John Doerr
Recommended by 12 notable people, including Bill Gates and Reid Hoffman
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Should I read this?
Recommended by 20 sources and appears in Goal Setting, Management, and Best Startup Books.
INSTANT NEW YORK TIMES BESTSELLER 'For anyone interested in becoming a better manager' - Bill Gates -------- Discover the revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small 40-person startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to his system of Objectives and Key Results (OKRs) and, with those principles at the foundation of their management, the startup grew at an exponential rate. Today, that same startup - Google - has more than 70,000 employees with a market cap exceeding…
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Why recommended
Recommended by 20 sources and appears in Goal Setting, Management, and Best Startup Books.
Recommended by notable people
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Not sure if this is the right fit?
Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.