Why Things Catch On
by Jonah Berger
More Recommenders
Recommended by 3 notable people, including Terrance McArthur and Changpeng Zhao
Check price on AmazonProof-backed recommendation
Amazon availability
See customer reviews on Amazon →Recommended by 4 sources and appears in Best Startup Books, Marketing, and Most Recommended Books.
The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral? than anyone in the world? (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular If you said advertising, think again. People don?t listen to advertisements...
Check formats, pricing, and current availability directly.
Why recommended
Recommended by 4 sources and appears in Best Startup Books, Marketing, and Most Recommended Books.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Check formats, pricing, and availability options directly on Amazon.
Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
