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The EMyth Revisited
20 recommendations

The EMyth Revisited

Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Recommended by 12 notable people, including Tim Ferriss and Derek Sivers

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Recommended by public sources

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Should I read this?

Recommended by 20 sources and appears in Small Business, Franchise, and Entrepreneurship.

EMyth \ 'e,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised an...

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Why recommended

Recommended by 20 sources and appears in Small Business, Franchise, and Entrepreneurship.

Recommended by notable people

People and public figures who have recommended this book.

Recommendation Signals

Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.

K

Kelly Vaughn

Recommended this book

80%
A

Andrew Wilkinson

Recommended this book

80%
T

Tom Bilyeu

Recommended this book

80%

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Appears In

Principles
Try This Instead

Not sure if this is the right fit?

Consider Principles by Ray Dalio. Recommended by 61 sources.

This is Dalio’s operating manual for life and work—part memoir, part handbook. He distills his hedge fund’s culture into repeatable 'principles' for radical transparency and systematic thinking. The useful part is the concrete algorithms for error-logging and group decision-making; the annoying part is the cultish fervor around his own brilliance and the implication that his way scales universally. It reads like a boss’s extended memo, sometimes riveting, sometimes eye-rolling.

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How recommendation signals are reviewed

Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.

The EMyth Revisited

The EMyth Revisited

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