Lost and Founder
A Painfully Honest Field Guide to the Startup World
by Rand Fishkin
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“"When your in debt to the truth the interest rate sucks." A profoundly true #startup #CEO quote from @randfish's great book Lost and Founder. Worth every penny. | Every new entrepreneur should read THESE 5 books!!! Outwitting the Devil by Napoleon Hill & @sharonlechter Lost and Founder by @randfish Behind the Cloud by @Benioff Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne Remote by @jasonfried & @dhh | I just paid for extra audible credits (who does that) because @randfish 's book is so good! Seriously, buy this one.”
Source →“"When your in debt to the truth the interest rate sucks." A profoundly true #startup #CEO quote from @randfish's great book Lost and Founder. Worth every penny. | Every new entrepreneur should read THESE 5 books!!! Outwitting the Devil by Napoleon Hill & @sharonlechter Lost and Founder by @randfish Behind the Cloud by @Benioff Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne Remote by @jasonfried & @dhh | I just paid for extra audible credits (who does that) because @randfish 's book is so good! Seriously, buy this one.”
Source →Recommended by 4 notable people, including Jake Knapp and Chris Brogan
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Should I read this?
Recommended by 4 sources and appears in Best Startup Books, Best Business Books, and Entrepreneur.
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of co...
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Why recommended
Recommended by 4 sources and appears in Best Startup Books, Best Business Books, and Entrepreneur.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Chris Brogan
“"When your in debt to the truth the interest rate sucks." A profoundly true #startup #CEO quote from @randfish's great book Lost and Founder. Worth every penny. | Every new entrepreneur should read THESE 5 books!!! Outwitting the Devil by Napoleon Hill & @sharonlechter Lost and Founder by @randfish Behind the Cloud by @Benioff Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne Remote by @jasonfried & @dhh | I just paid for extra audible credits (who does that) because @randfish 's book is so good! Seriously, buy this one.”
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Not sure if this is the right fit?
Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Lost and Founder
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