The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
by Al Ries
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“A classic. | I have reread this before every product launch that I have done. | Most brands try to do and be too much, but the customer can only remember you for one thing. | Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. | Was a profound book for me.”
Source →“A classic. | I have reread this before every product launch that I have done. | Most brands try to do and be too much, but the customer can only remember you for one thing. | Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. | Was a profound book for me.”
Source →“A classic. | I have reread this before every product launch that I have done. | Most brands try to do and be too much, but the customer can only remember you for one thing. | Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. | Was a profound book for me.”
Source →“A classic. | I have reread this before every product launch that I have done. | Most brands try to do and be too much, but the customer can only remember you for one thing. | Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. | Was a profound book for me.”
Source →Recommended by 6 notable people, including Tim Ferriss and Nat Eliason
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Should I read this?
Recommended by 10 sources and appears in Best Startup Books, Best Business Books, and Marketing.
There are laws of nature, so why shouldn't there be laws of marketingAs Al Ries and Jack Trout?the worldrenowned marketing consultants and bestselling authors of Positioning?note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
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Why recommended
Recommended by 10 sources and appears in Best Startup Books, Best Business Books, and Marketing.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Tristan Harris
“A classic. | I have reread this before every product launch that I have done. | Most brands try to do and be too much, but the customer can only remember you for one thing. | Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. | Was a profound book for me.”
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Not sure if this is the right fit?
Consider Principles by Ray Dalio. Recommended by 61 sources.
“This is Dalio’s operating manual for life and work—part memoir, part handbook. He distills his hedge fund’s culture into repeatable 'principles' for radical transparency and systematic thinking. The useful part is the concrete algorithms for error-logging and group decision-making; the annoying part is the cultish fervor around his own brilliance and the implication that his way scales universally. It reads like a boss’s extended memo, sometimes riveting, sometimes eye-rolling.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
The 22 Immutable Laws of Marketing
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