Violate Them at Your Own Risk!
by Al Ries
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Recommended by 6 notable people, including Tim Ferriss and Nat Eliason
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See customer reviews on Amazon →Recommended by 7 sources and appears in Best Startup Books, Marketing, and Books Recommended by Tim Ferriss.
There are laws of nature, so why shouldn't there be laws of marketingAs Al Ries and Jack Trout?the worldrenowned marketing consultants and bestselling authors of Positioning?note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
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Why recommended
Recommended by 7 sources and appears in Best Startup Books, Marketing, and Books Recommended by Tim Ferriss.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 54 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
