The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
by Al Ries
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Recommended by 6 notable people, including Tim Ferriss and Nat Eliason
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Recommended by 10 sources and appears in Best Startup Books, Best Business Books, and Marketing.
There are laws of nature, so why shouldn't there be laws of marketingAs Al Ries and Jack Trout?the worldrenowned marketing consultants and bestselling authors of Positioning?note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
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Recommended by 10 sources and appears in Best Startup Books, Best Business Books, and Marketing.
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Not sure if this is the right fit?
Consider Principles by Ray Dalio. Recommended by 61 sources.
“This is Dalio’s operating manual for life and work—part memoir, part handbook. He distills his hedge fund’s culture into repeatable 'principles' for radical transparency and systematic thinking. The useful part is the concrete algorithms for error-logging and group decision-making; the annoying part is the cultish fervor around his own brilliance and the implication that his way scales universally. It reads like a boss’s extended memo, sometimes riveting, sometimes eye-rolling.”
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