Who recommended Crossing the Chasm?

22 people have recommended Crossing the Chasm in the interviews, articles and reading lists we track, including Ev Williams, Seth Godin, David Cancel and Bill Gurley. Each name links to their full reading list.

Is Crossing the Chasm worth reading?

22 people we track recommend it. It is best for: A first-time SaaS founder who just closed a seed round and sees sales stall after the initial beta user rush—the book’s beachhead segment logic gives you a concrete exercise to pick one niche, dominate it, and stop burning cash chasing every logo.; A product marketing lead at a mid-sized DevOps company pressured by sales to build one demo for 'everyone'—this book arms you with the exact market type definitions and buying process maps to force a focused, defensible wedge.; A VP of Sales at a cybersecurity startup losing deals to 'no decision'—the chasm diagnosis shows why showing up with a better product isn't enough; you need to reposition for the pragmatist buyer’s actual fears.. It may not suit: You'll likely put it down when you realize the single chasm metaphor is stretched across the entire book, with each chapter restating the same gap between visionary and pragmatist—repetition replaces fresh insight.; Bounce if you need up-to-date guidance on SEO, content marketing, or social selling; this is a strategic lens from the pre-internet era, not a modern marketing playbook.; Skip if you're building consumer apps or operating in a field where viral loops and freemium models rule—the enterprise-centric logic feels mismatched..

What books are like Crossing the Chasm?

Readers of Crossing the Chasm also turn to The Hard Thing About Hard Things, Good to Great and Don't Make Me Think, based on the lists and recommenders these books share.

Crossing the Chasm: Recommended by 22 People

Name: Crossing the Chasm
Author: Geoffrey A. Moore
ISBN: 9781841120638

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.