Traction

Not sure if this is the right fit?

Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.

“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”