Books Recommended by Founders

A sweeping narrative history of Homo sapiens from the Cognitive Revolution to the present. Harari argues that what makes humans dominate the planet is not physical strength but collective myths: shared fictions like money, religion, and nations that allow millions of strangers to cooperate. The book moves fast through 70,000 years, making big, debatable claims about agriculture, empire, capitalism, and happiness. It is less a history textbook than a provocative essay in chronological form, and best read as an argument rather than a reference.

“Available recommendation signals cluster around Social Sciences, NonFiction, Holocaust lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

A contrarian manifesto on building startups that create new categories rather than competing in existing ones. Thiel draws from PayPal and his investments in Facebook to argue that the best businesses are monopolies that avoid competition entirely. The book revolves around one question—What important truth do you believe that very few people agree with?—and uses it to interrogate everything from sales culture to the energy crisis. It reads like a sharp dinner argument with someone often right in a way that is uncomfortable to admit.

“Available recommendation signals cluster around Social Sciences, Finance, Clear, Thinking, Behavioral lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, Ceo, NonFiction, Entrepreneurship, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

A practical system for behavior change built on the idea that tiny, incremental improvements compound into remarkable results. Clear avoids motivation-based advice and instead focuses on environment design, habit stacking, and identity-based change—making good habits frictionless while making bad ones inconvenient. The book is structured in short, actionable chapters, each ending with a cheat sheet, so you can skip around based on what you are trying to fix. It cares less about the psychology of why you procrastinate and more about the engineering of making procrastination harder.

A sprawling ideological novel set in a dystopian America where productive industrialists and creators go on strike against a society that shackles them with regulation and collective guilt. The plot follows railroad executive Dagny Taggart as she fights to keep her company running while the most capable minds mysteriously disappear. At well over a thousand pages, it is less a novel than a philosophical argument dressed in fiction—the characters deliver extended speeches on individualism, rational self-interest, and the moral evil of altruism. It polarizes because it demands you take a side.

Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.

A Roman emperor's private journal in which Marcus Aurelius wrestles with anger, mortality, duty, and the difficulty of staying calm while running an empire. The book is a collection of fragmentary reflections organized into twelve short books, each a conversation with himself about not being derailed by other people's frustrations or the fear of death. It reads like a Stoic devotional—repetitive by design, since Marcus was reminding himself of the same truths daily. There is no plot, no system. There is a man trying not to lose himself to the weight of the job.

“Available recommendation signals cluster around Social Sciences, Leadership, NonFiction, Business, Personal Development lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, Social Sciences, NonFiction, Habit lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Pollan keeps you turning the pages . . . cleareyed and assured.” —New York Times A #1 New York Times Bestseller, New York Times Book Review 10 Best Books of 2018, and New York Times Notable Book A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research. A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism. By turns dazzling and edifying, it is the gripping account of a journey to an exciting and unexpected new frontier in our understanding of the mind, the self, and our place in the world. The true subject of Pollan's "mental travelogue" is not just psychedelic drugs but also the eternal puzzle of human consciousness and how, in a world that offers us both suffering and joy, we can do our best to be fully present and find meaning in our lives.

“Available recommendation signals cluster around Business, NonFiction, Entrepreneurship, Entrepreneur, Plan lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, Leadership, Hiring, Recruiting, NonFiction lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Biology, NonFiction, Evolutionary, Psychology, Genetics lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Social Sciences, Health, Biohacking, NonFiction, Science lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around NonFiction, Physics, Science lists, suggesting this book may fit readers looking for big-picture nonfiction and accessible learning. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Fiction, Science Fiction, Fantasy, Science, For lists, suggesting this book may fit readers looking for imaginative storytelling, atmosphere, or character-driven reflection. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around NonFiction, Business, Biography, Entrepreneurship lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

“Available recommendation signals cluster around Social Sciences, Conservative, Fiction, Philosophy lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Social Sciences, Spirituality, NonFiction, Fiction, Philosophy lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, ManagementLeadership, NonFiction, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Readers of Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think seeking engagement for all reading groups can gain further insight with this essential resource as a guide to aid your discussions. New York Times bestselling book Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think is written by the global TED phenomenon Hans Rosling. He defines factfulness as 'the stress-reducing habit of only carrying opinions for which you have strong supporting facts.' In Factfulness, Rosling, a Professor of International Health, offers a radically new explanation to the simple questions about global trends. He explains why this happens. He also reveals the ten instincts that collectively distort our perspective. Bill Gates says that Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think is "one of the most important books I've ever read." Gates says that this book is "an indispensable guide to thinking clearly about the world." In this comprehensive look into Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think, you'll be equipped to prepare with the following: Discussion aid which includes a wealth of prompts and information Overall plot synopsis and author biography Thought-provoking discussion questions for a deeper examination Creative exercises to foster alternate "if this was you" discussions And much more! Note to readers: This is a companion guide based on Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think. This is meant to enhance and aid your reading experience, not to replace it. We strongly encourage you to purchase the original book before purchasing this unofficial companion guide.

“Available recommendation signals suggest this title has discovery traction, but there is not enough safe category context to make a stronger reader-fit claim.”

“Available recommendation signals cluster around Social Sciences, NonFiction, Decision, Making, Entrepreneur lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Social Sciences, NonFiction, Enneagram, Introvert lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

Why has human history unfolded so differently across the globe? And what can it teach us about our current crisis? Jared Diamond puts the case that geography and biogeography, not race, moulded the contrasting fates of Europeans, Asians, Native Americans, sub-Saharan Africans, and aboriginal Australians. An ambitious synthesis of history, biology, ecology and linguistics, Guns, Germs and Steel is a ground-breaking and humane work of popular science that can provide expert insight into our modern world. 'The most absorbing account on offer of the emergence of a world divided between have and have-nots... Never before put together so coherently, with such a combination of expertise, charm and compassion' The Times

“Available recommendation signals cluster around Social Sciences, Leadership, NonFiction, Business, Personal Development lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Fiction, Science Fiction, Adventure, Introverts, Science lists, suggesting this book may fit readers looking for imaginative storytelling, atmosphere, or character-driven reflection. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Leadership, NonFiction, Business lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around NonFiction, Fiction, Adventure, History, Action lists, suggesting this book may fit readers looking for imaginative storytelling, atmosphere, or character-driven reflection. Treat this as discovery context, not a quality guarantee.”

Step into the future with Yuval Noah Harari’s groundbreaking book, Homo Deus: A Brief History of Tomorrow. Discover how humanity’s next chapter may be defined by the pursuit of immortality, artificial intelligence, and ultimate happiness, as we attempt to transcend our biological limitations. Harari challenges everything we know about the future of humankind, revealing the possibility that we might soon become gods ourselves. As technology advances, what role will we play in shaping a world where biological survival is no longer the priority?But here’s the pressing question: What happens when we no longer fear death and have the power to create our own future? Will our mastery over life and mind lead us to salvation, or are we setting ourselves up for disaster? In this compelling exploration, Harari confronts humanity’s most profound dilemmas, such as the ethical implications of artificial intelligence, genetic engineering, and bio-enhancements. This book will make you rethink not only the future but also your place in it. Are you ready to understand the future of humankind? In Homo Deus, Harari offers a thought-provoking analysis that will leave you questioning everything you know.Don’t miss your chance to explore tomorrow’s possibilities. Purchase Homo Deus: A Brief History of Tomorrow today and unlock the secrets of our future!

'The most inspiring book I've ever read' Bill Gates, 2017 'A brilliant, mind-altering book ... Everyone should read this astonishing book' Guardian 'Will change the way you see the world' Daily Mail Shortlisted for the Samuel Johnson Prize 2012 Wasn't the twentieth century the most violent in history? In his extraordinary, epic book Steven Pinker shows us that this is wrong, telling the story of humanity in a completely new and unfamiliar way. From why cities make us safer to how books bring about peace, Pinker weaves together history, philosophy and science to examine why we are less likely to die at another's hand than ever before, how it happened and what it tells us about our very natures. 'May prove to be one of the great books of our time ... he writes like an angel' Economist 'Masterly, a supremely important book ... For anyone interested in human nature, it is engrossing' The New York Times 'Marvellous ... riveting and myth-destroying' New Statesman 'A marvellous synthesis of science, history and storytelling, written in Pinker's distinctively entertaining and clear personal style ... I was astonished by the extent to which violence has declined in every shape, form and scale' Financial Times 'An outstandingly fruitful read, with fascinating nuggets on almost every page' Sunday Times, Books of the Year

“Available recommendation signals cluster around Business, NonFiction, Entrepreneurship, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Comedy, Fiction, Science Fiction, Humor, Fantasy lists, suggesting this book may fit readers looking for imaginative storytelling, atmosphere, or character-driven reflection. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Social Sciences, Finance, NonFiction, Philosophy, Business lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around About, China, Fiction, First, Contact lists, suggesting this book may fit readers looking for imaginative storytelling, atmosphere, or character-driven reflection. Treat this as discovery context, not a quality guarantee.”

"In a world where freedom is a forgotten word, and individuality is sacrificed for stability, humanity has traded its soul for comfort and control. Genetic engineering determines your fate, and the soothing grip of 'soma' keeps you blissfully compliant. But what happens when a man from outside this perfect society begins to question its foundations? Through the eyes of 'John the Savage,' Aldous Huxley explores a chilling dystopia where progress and happiness come at the ultimate cost: our humanity. Brave New World is a haunting vision of the future that forces us to confront the price of utopia."

Matt Ridley, acclaimed author of the classics Genome and Nature via Nurture, turns from investigating human nature to investigating human progress. In The Rational Optimist Ridley offers a counterblast to the prevailing pessimism of our age, and proves, however much we like to think to the contrary, that things are getting better.

Jocko Willink covered this book in "Jocko Podcast" Ep. 50

“Available recommendation signals cluster around Business, Leadership, NonFiction, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Social Sciences, NonFiction, Philosophy, History, Science lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

ONE OF THE WORLD'S MOST FAMOUS BOOKS AND WINNER OF THE NOBEL PRIZE FOR LITERATURE _______________________________ 'Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice' Gabriel García Márquez's great masterpiece is the story of seven generations of the Buendía family and of Macondo, the town they built. Though little more than a settlement surrounded by mountains, Macondo has its wars and disasters, even its wonders and its miracles. A microcosm of Columbian life, its secrets lie hidden, encoded in a book, and only Aureliano Buendía can fathom its mysteries and reveal its shrouded destiny. Blending political reality with magic realism, fantasy and comic invention, One Hundred Years of Solitude is one of the most daringly original works of the twentieth century. _______________________________ 'As steamy, dense and sensual as the jungle that surrounds the surreal town of Macondo!' Oprah, Featured in Oprah's Book Club 'Should be required reading for the entire human race' The New York Times 'The book that sort of saved my life' Emma Thompson 'No lover of fiction can fail to respond to the grace of Márquez's writing' Sunday Telegraph

The author shares his insights into the craft of writing and offers a humorous perspective on his own experience as a writer.

“Available recommendation signals cluster around Leadership, NonFiction, Business, Personal Development, For lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, Social Sciences, NonFiction, Philosophy, Entrepreneur lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”