Influence
by Robert B. Cialdini, PhD
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Chairman and CEO of Berkshire Hathaway
Author of Atomic Habits
Recommended by 12 notable people, including Naval Ravikant and Patrick O'Shaughnessy
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Should I read this?
Recommended by 29 sources and appears in Books Recommended by Warren Buffett, Books Recommended by CEOs, and Books Recommended by Investors.
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t…
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Recommended by 29 sources and appears in Books Recommended by Warren Buffett, Books Recommended by CEOs, and Books Recommended by Investors.
Recommended by notable people
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Not sure if this is the right fit?
Consider Sapiens by Yuval Noah Harari. Recommended by 101 sources.
“A sweeping narrative history of Homo sapiens from the Cognitive Revolution to the present. Harari argues that what makes humans dominate the planet is not physical strength but collective myths: shared fictions like money, religion, and nations that allow millions of strangers to cooperate. The book moves fast through 70,000 years, making big, debatable claims about agriculture, empire, capitalism, and happiness. It is less a history textbook than a provocative essay in chronological form, and best read as an argument rather than a reference.”
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