Start with Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
Recommended by 12 notable people, including Richard Branson and Alfred Lin
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Should I read this?
Recommended by 20 sources and appears in Branding, Storytelling, and New Business.
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who have watched his TED Talk based on Start With Why -- the third most popular TED video of all time. Sinek opens by asking some fundamental questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so…
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Why recommended
Recommended by 20 sources and appears in Branding, Storytelling, and New Business.
Recommended by notable people
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Not sure if this is the right fit?
Consider Principles by Ray Dalio. Recommended by 61 sources.
“This is Dalio’s operating manual for life and work—part memoir, part handbook. He distills his hedge fund’s culture into repeatable 'principles' for radical transparency and systematic thinking. The useful part is the concrete algorithms for error-logging and group decision-making; the annoying part is the cultish fervor around his own brilliance and the implication that his way scales universally. It reads like a boss’s extended memo, sometimes riveting, sometimes eye-rolling.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.