Product Marketing

“Available recommendation signals cluster around Business, NonFiction, Entrepreneurship, Entrepreneur lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, Copywriting, Fundraising lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around Business, NonFiction, Advertising, Branding lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...

“Available recommendation signals cluster around NonFiction, Entrepreneurship, Entrepreneur, Business lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

You know your product is awesome—but does anybody else Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it April Dunford, positioning guru and tech exec, wi...

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolution...

The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral? than anyone in the world? (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular If you said advertising, think again. People don?t listen to advertisements...

How do successful companies create products people cant put downWhy do some products capture widespread attention while others flop What makes us engage with certain products out of sheer habit Is there a pattern underlying how technologies hook usNir Eyal answers these questions (and many more) by explaining the Hook Modela fourstep process e...

The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on Technology,powered products. That includes the hundreds of "tech companie...