Product Design

“Available recommendation signals cluster around Design, Thinking, Engineering, NonFiction, DesignArt lists, suggesting this book may fit readers looking for creative discipline, craft, or artistic motivation. Treat this as discovery context, not a quality guarantee.”

“Available recommendation signals cluster around NonFiction, Commerce, Design, Programming, DesignArt lists, suggesting this book may fit readers looking for creative discipline, craft, or artistic motivation. Treat this as discovery context, not a quality guarantee.”

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical example...

How do successful companies create products people cant put downWhy do some products capture widespread attention while others flop What makes us engage with certain products out of sheer habit Is there a pattern underlying how technologies hook usNir Eyal answers these questions (and many more) by explaining the Hook Modela fourstep process e...