To Sell Is Human
The Surprising Truth About Moving Others
by Daniel Pink
Should I read this?
appears in Persuasion, Product Marketing, and Sales.
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Why recommended
appears in Persuasion, Product Marketing, and Sales.
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Not sure if this is the right fit?
Consider Crossing the Chasm by Geoffrey A. Moore. Recommended by 25 sources.
“A practical guide to marketing disruptive technology products, built around the idea that many innovations stall between early adopters and the mainstream. Moore offers a clear playbook for identifying a beachhead segment and dominating it before expanding. The advice is direct and actionable, but the case studies—mostly from enterprise hardware and software of the 1990s—can feel distant. Still, the underlying segmentation logic remains useful for anyone navigating the messy middle of tech adoption.”
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