Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
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More Recommenders
“@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book! | Here's my top 5 marketing books | Mustread sales and marketing books for startups. | Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.”
Source →“@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book! | Here's my top 5 marketing books | Mustread sales and marketing books for startups. | Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.”
Source →“@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book! | Here's my top 5 marketing books | Mustread sales and marketing books for startups. | Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.”
Source →Recommended by 5 notable people, including Nat Eliason and Hiten Shah
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Should I read this?
Recommended by 5 sources and appears in Product Marketing, Business, and Nonfiction.
You know your product is awesome—but does anybody else Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it April Dunford, positioning guru and tech exec, wi...
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Why recommended
Recommended by 5 sources and appears in Product Marketing, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Marshall Kirkpatrick
“@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book! | Here's my top 5 marketing books | Mustread sales and marketing books for startups. | Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.”
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Not sure if this is the right fit?
Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Obviously Awesome
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