How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
Recommended by 5 notable people, including Nat Eliason and Hiten Shah
Check price on AmazonRecommended by public sources
Amazon availability
See customer reviews on Amazon →Recommended by 5 sources and appears in Business and Nonfiction.
You know your product is awesome—but does anybody else Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it April Dunford, positioning guru and tech exec, wi...
Check formats, pricing, and current availability directly.
Why recommended
Recommended by 5 sources and appears in Business and Nonfiction.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Check formats, pricing, and availability options directly on Amazon.
Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
