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“Available recommendation signals cluster around Business, NonFiction, Advertising, Branding lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos....

"I encourage people to think of as an 'Elements of Style' for building profitable businesses in a web-savvy world." - Tim Ferriss

The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral? than anyone in the world? (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular If you said advertising, think again. People don?t listen to advertisements...

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultraclear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional...

How much do we know about why we buy What truly influences our decisions in today?s messagecluttered world An eyegrabbing advertisement, a catchy slogan, an infectious jingle Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of themIn BUYOLOGY, Lindstrom presents the astonishing...

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes of fakirs, mendicants and mountebanks who infest the great roads of India and the streets of its cities, and who impudently claim the title "Yogi."...

“Available recommendation signals cluster around NonFiction, Advertising, Business, Writing lists, suggesting this book may fit readers looking for creative discipline, craft, or artistic motivation. Treat this as discovery context, not a quality guarantee.”