Copywriting

“Available recommendation signals cluster around Business, Copywriting, Fundraising lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos....

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to ...

Noah Kagan recommended this book in the "Tools of Titans" book.

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes of fakirs, mendicants and mountebanks who infest the great roads of India and the streets of its cities, and who impudently claim the title "Yogi."...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlim...

Write Well to Sell Big!In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his topselling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that an...