Scientific Advertising
Complete and Unabridged
by Claude C. Hopkins
Should I read this?
Recommended by 1 source and appears in Copywriting, Advertising, and Entrepreneur.
The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes of fakirs, mendicants and mountebanks who infest the great roads of India and the streets of its cities, and who impudently claim the title "Yogi."...
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Why recommended
Recommended by 1 source and appears in Copywriting, Advertising, and Entrepreneur.
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Not sure if this is the right fit?
Consider Influence by Robert Cialdini. Recommended by 16 sources.
“This is a book that pulls apart the psychological shortcuts we use to make decisions, then shows how to deploy them in business contexts. The writing is clear and heavy on real-world examples from sales and marketing, which makes the principles stick but can leave you feeling like you’ve just taken a master class in manipulation. Its useful part is giving a language for the invisible forces that shape everyday choices. The main limitation: it can feel overly tactical, as if relationships are just a series of triggers to be pulled, offering little on building genuine influence through trust.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.