Storytelling

A Roman emperor's private journal in which Marcus Aurelius wrestles with anger, mortality, duty, and the difficulty of staying calm while running an empire. The book is a collection of fragmentary reflections organized into twelve short books, each a conversation with himself about not being derailed by other people's frustrations or the fear of death. It reads like a Stoic devotional—repetitive by design, since Marcus was reminding himself of the same truths daily. There is no plot, no system. There is a man trying not to lose himself to the weight of the job.

Bird by Bird is the bible of writing guides – a wry, honest, down-to-earth book that has never stopped selling since it was first published in the United States in the 1990s. Bestselling novelist and memoirist Anne Lamott distils what she’s learned over years of trial and error. Beautifully written, wise and immensely helpful, this is the book for all serious writers and writers-to-be.

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who have watched his TED Talk based on Start With Why -- the third most popular TED video of all time. Sinek opens by asking some fundamental questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Start With Why shows that the leaders who've had the greatest influence in the world--think Martin Luther King Jr., Steve Jobs, and the Wright Brothers--all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea 'The Golden Circle,' and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

“Available recommendation signals cluster around Social Sciences, NonFiction, Philosophy, Entrepreneur, Personal Development lists, suggesting this book may fit readers looking for decision-making, behavior, or human motivation. Treat this as discovery context, not a quality guarantee.”

Pay brandnew employees $2,000 to quit Make customer service the responsibility of the entire companynot just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees growboth personally and professionally Seek to change the world Oh, and make money too . . . Sound ...

“Available recommendation signals cluster around Business, Copywriting, Fundraising lists, suggesting this book may fit readers looking for business judgment, leadership, or practical strategy. Treat this as discovery context, not a quality guarantee.”

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...

A NYTimes.com Editor's Choice A Los Angeles Times Book Prizes Finalist ?A jaunty, insightful new book . . . [that] draws from disparate corners of history and science to celebrate our compulsion to storify everything around us.??New York TimesHumans live in landscapes of makebelieve. We spin fantasies. We devour novels, films, and plays. Even spor...

The New York Times bestseller that explains why certain products and ideas become popular. ?Jonah Berger knows more about what makes information ?go viral? than anyone in the world? (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular If you said advertising, think again. People don?t listen to advertisements...

"Collects and analyzes some of history’s greatest seducers and seductions." - Neil Strauss

What triggers fascination, and how do companies, people, and ideas put those triggers to useWhy are you captivated by some people but not by others Why do you recall some brands yet forget the rest In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior Fascination: the most p...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers? brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cogn...

In what amounts to Campbell?s only spiritual autobiography, this beautifully crafted collection of conversations, interviews, and outtakes from the The Hero?s Journey documentary reveals and illuminates Campbell?s personal and intellectual journey. Warm and relaxed, Campbell is first seen sipping Glenlivet and encouraging his mentee, Cousineau. The...

John Truby is one of the most respected and soughtafter story consultants in the film industry, and his students have gone on to pen some of Hollywood's most successful films, including Sleepless in Seattle, Scream, and Shrek. The Anatomy of Story is his longawaited first book, and it shares all of his secrets for writing a compelling script. Bas...

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time All too often, presentations don't resonate with the audience and move them t...