The Classic Guide to Creating Great Ads
by Luke Sullivan
Luke Sullivan writes in a conversational, often funny voice that pulls examples, ad copy snippets, and client war stories into quick lessons on headlines, pitching, and writer–art director collaboration. The most useful material is the practical language and format-aware tips you can borrow for briefs and pitches across print, TV, and social. Limitation: Sullivan leans on anecdote and opinion, so readers seeking tightly structured practice, step-by-step drills, or heavily cited theory will find the book lightweight and occasionally repetitive.
This summary and audience guidance are AI-generated from the book's description and its recommendation history, last updated May 2026. Recommendations, quotes and sources elsewhere on this page come from published material and are not generated.
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a realworld perspective on what it means to be great in a fastmoving...
Difficulty:hard
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View available editions on AmazonWhy recommended
appears in Marketing, Writing, and Business.
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Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
