Best Growth Hacking Books
Topic List17 books curated44 recommendations totalGrowth Hacking books, including titles recommended by Austen Allred, Keith Rabois and Nir Eyal. Most recommended here: Blitzscaling, Don't Make Me Think and Viral Loop.
Where to start: Growth Hacking Books recommended most often
Recommended books, ranked by how many of the 31 people behind this list recommended each one.
- 1Don't Make Me Think14 recommendations · recommended by Andy Budd, Nick Ganju and Garry Tan
- 2Blitzscaling14 recommendations · recommended by Changpeng Zhao, Bill Gates and David Sinclair
- 3Viral Loop4 recommendations · recommended by Keith Rabois and Ryan Hoover
- 4Traction4 recommendations · recommended by Seth Godin, Andrew Warner and Alexis Ohanian
- 5Hooked3 recommendations · recommended by Joe Martin and Marc Goodman

A Common Sense Approach to Web Usability
Recommended by Andy Budd, Nick Ganju, Garry Tan and 7 others
Krug’s guide feels like a witty, no-nonsense conversation over coffee. It’s packed with practical advice on why users scan, not read, and how to make navigation obvious. The book shines in its brevity and memorable maxims—you’ll finish it in an afternoon and likely revisit its core principles. However, if you seek deep interaction design theory or modern mobile-first patterns, you’ll find it light. Its dated screenshots and web-centric focus may also irk app-only designers. A quick, opinionated primer, not an exhaustive textbook.

The LightningFast Path to Building Massively Valuable Companies
Recommended by Changpeng Zhao, Bill Gates, David Sinclair and 8 others
Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Recommended by Keith Rabois and Ryan Hoover
Sharp, narrative-driven chapters present case studies of early product-driven viral growth, so reading feels like flipping through focused startup post-mortems. Useful takeaways are concrete patterns — referral triggers, onboarding nudges, and simple mechanics you can sketch into experiments. The book starts briskly; midbook repetition of the same case-study template makes momentum stall and chapters blur together. Annoying limits include era-specific examples, light or missing modern metrics, and no engineering-level detail. Better as idea-fuel for short experiments than a step-by-step technical manual.

How Any Startup Can Achieve Explosive Customer Growth
Recommended by Seth Godin, Andrew Warner and Alexis Ohanian
Most startups end in failure.Almost every failed startup has a product. What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product.

How do successful companies create products people cant put downWhy do some products capture widespread attention while others flop What makes us engage with certain products out of sheer habit Is there a pattern underlying how technologies hook usNir Eyal answers these…

Why Things Catch On
Recommended by Changpeng Zhao, Terrance McArthur and Vladimer Botsvadze

A Primer on the Future of PR, Marketing, and Advertising
Recommended by Andy Budd and Andrew Chen

A Few Things I Learned While Growing To 100 Million Users And Losing $78 Million
Ranked 'BEST STARTUP BOOKS OF ALL TIME'' by BenzingaRanked' BEST GROWTHHACKING BUSINESS BOOKS' by Entrepreneur.com#1 BESTSELLER in 5 Startup & Entrepreneurship CategoriesThis compelling and inspiring narrative gives entrepreneurs a rare behindthescenes look inside a fastgrowing…

How Today's FastestGrowing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
Our Processes & Experiences for Growing Fortune 500 Corporates & the Fastest Growing Scaleups
Show 5 more books with a single recommendation
Growth Hacking Techniques Especially for the B2B Service Industry
Recommended Growth Hacking Books by Andy Budd
Andy Budd recommends 2 books on this list. See all book recommendations by Andy Budd
Recommended Growth Hacking Books by Changpeng Zhao
Changpeng Zhao recommends 2 books on this list. See all book recommendations by Changpeng Zhao
Recommended Growth Hacking Books by Alexis Ohanian
Alexis Ohanian recommends 1 book on this list. See all book recommendations by Alexis Ohanian
Growth Hacking Books: common questions
- What are the most recommended growth hacking books?
- Don't Make Me Think, Blitzscaling and Viral Loop are the most recommended growth hacking books on BookMentions, ranked by how many people recommended them.
- Who recommends growth hacking books?
- Andy Budd, Changpeng Zhao, Alexis Ohanian and Andrew Chen are among the people who recommend books on this list. Each name links to their full set of book recommendations.
- Which of these growth hacking books should I read first?
- Don't Make Me Think is the most recommended here with 14 recommendations, which makes it the safest place to start.
Built from recommendation data, category signals, and source-backed book records. Use this list as a starting point; open any book to see proof, context, and Amazon options where available.
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About this list
This list aggregates books that appear in public recommendation sources, reader-interest signals, and category data. Books are ranked by their position from the source list; recommendation counts and ratings are shown where available. Open any book to see source-backed recommendation proof, editorial context, and Amazon options — the per-book detail page is where the trust signals live.
Recommended books by person: who recommends growth hacking books
Books recommended by the people below. Open a profile to see everything they recommend, with the source behind each pick.
- Andy BuddBooks recommended by Andy: 2
- Changpeng ZhaoBooks recommended by Changpeng: 2

- Alexis OhanianBooks recommended by Alexis: 1

- Andrew ChenBooks recommended by Andrew: 1
- Andrew WarnerBooks recommended by Andrew: 1
- Anthony PomplianoBooks recommended by Anthony: 1
- Austen AllredBooks recommended by Austen: 1
- Bill GatesBooks recommended by Bill: 1

- Biz StoneBooks recommended by Biz: 1
- Brian ArmstrongBooks recommended by Brian: 1
- Brian CheskyBooks recommended by Brian: 1
- David SinclairBooks recommended by David: 1
