The Cult of the Customer

Not sure if this is the right fit?

Consider The Power of Moments by Chip Heath. Recommended by 3 sources.

“Bright, vignette-heavy chapters introduce four repeatable levers — elevation, insight, pride, and connection — and show how short, well-timed incidents can stick. Most useful are the concrete examples you can borrow: onboarding, events, product first-runs and small rituals are illustrated with quick, replicable tweaks. The tone stays conversational and often playful, which keeps the pages moving. The downside is a reliance on anecdote over tight theorizing; readers who want dense argumentation or prescriptive step-by-step playbooks may feel shortchanged.”