Winning at Social Customer Care
How Top Brands Create Engaging Experiences on Social Media
by Dan Gingiss
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appears in Customer Experience.
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appears in Customer Experience.
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Not sure if this is the right fit?
Consider The Power of Moments by Chip Heath. Recommended by 3 sources.
“Bright, vignette-heavy chapters introduce four repeatable levers — elevation, insight, pride, and connection — and show how short, well-timed incidents can stick. Most useful are the concrete examples you can borrow: onboarding, events, product first-runs and small rituals are illustrated with quick, replicable tweaks. The tone stays conversational and often playful, which keeps the pages moving. The downside is a reliance on anecdote over tight theorizing; readers who want dense argumentation or prescriptive step-by-step playbooks may feel shortchanged.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Winning at Social Customer Care
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