The Experience Economy
Competing for Customer Time, Attention, and Money
by B. Joseph Pine II
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appears in Customer Experience.
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Not sure if this is the right fit?
Consider The Power of Moments by Chip Heath. Recommended by 3 sources.
“Bright, vignette-heavy chapters introduce four repeatable levers — elevation, insight, pride, and connection — and show how short, well-timed incidents can stick. Most useful are the concrete examples you can borrow: onboarding, events, product first-runs and small rituals are illustrated with quick, replicable tweaks. The tone stays conversational and often playful, which keeps the pages moving. The downside is a reliance on anecdote over tight theorizing; readers who want dense argumentation or prescriptive step-by-step playbooks may feel shortchanged.”
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