An Innovative Method for Presenting, Persuading, and Winning the Deal
by Oren Klaff
appears in Marketing, Sales, and Psychology.
About the Book:When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his oneofa kind method to raise more than $400 millionand now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pit...
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Why recommended
appears in Marketing, Sales, and Psychology.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider Influence by Robert Cialdini. Recommended by 16 sources.
“This is a book that pulls apart the psychological shortcuts we use to make decisions, then shows how to deploy them in business contexts. The writing is clear and heavy on real-world examples from sales and marketing, which makes the principles stick but can leave you feeling like you’ve just taken a master class in manipulation. Its useful part is giving a language for the invisible forces that shape everyday choices. The main limitation: it can feel overly tactical, as if relationships are just a series of triggers to be pulled, offering little on building genuine influence through trust.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
