Persuasion Equation
The Subtle Science of Getting Your Way
by Mark Rodgers
Should I read this?
appears in Negotiation.
How do you get people to see things your way Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and realworld application, this insightful guide reveals what really drives decisions and introduces readers to the pe...
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Why recommended
appears in Negotiation.
Recommendation Signals
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Not sure if this is the right fit?
Consider Influence by Robert Cialdini. Recommended by 16 sources.
“This is a book that pulls apart the psychological shortcuts we use to make decisions, then shows how to deploy them in business contexts. The writing is clear and heavy on real-world examples from sales and marketing, which makes the principles stick but can leave you feeling like you’ve just taken a master class in manipulation. Its useful part is giving a language for the invisible forces that shape everyday choices. The main limitation: it can feel overly tactical, as if relationships are just a series of triggers to be pulled, offering little on building genuine influence through trust.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.