Guerilla Marketing
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
Should I read this?
Recommended by 2 sources and appears in Marketing, Most Recommended Books, and Business.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the smallbusiness owner with his takenoprisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson?s philosophy has given birth to a new way of learning about market share and how to gain it. In this c...
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Why recommended
Recommended by 2 sources and appears in Marketing, Most Recommended Books, and Business.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Drew Houston
“About how do you get attention and users for your product if you have no money The tactic of putting a video on Hacker News or creating a viral video, that was a seed that was planted by reading Guerilla Marketing.”
Appears In
Not sure if this is the right fit?
Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
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How recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Guerilla Marketing
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