Behavioral Economics

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Steven D. Levitt and Stephen J. Dubner offer the longawaited paperback edition of Freakonomics, the runaway bestseller, including six Freakonomics columns from the New York Times Magazine and a Q & A with the authors.Which is more dangerous, a gun or a swimming poolWhat do schoolteachers and sumo wrestlers have in commonHow much do parents reall...

Drawing on cuttingedge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the...

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a longdistance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions?both big and small?have become increasingly complex due to the overwhelming abundance of choice with which we are presented.As Americans, we assume that more choice mea...

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices?about what to buy or eat, about financial investments or our children?s health and educatio...

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans?predictable, errorprone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth?and change the way we think about economics, ourselves...

Two professors combine their fascinating and cuttingedge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow thei...

The provocative followup to the New York Times bestseller Predictably Irrational Why can large bonuses make CEOs less productiveHow can confusing directions actually help usWhy is revenge so important to usWhy is there such a big difference between what we think will make us happy and what really makes us happy In his groundbreaking book Predi...