Misbehaving
The Making of Behavioral Economics
by Richard H. Thaler
Recommended by Peter Mallouk and Richard Thaler
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Should I read this?
Recommended by 3 sources and appears in Economy, Behavioral Economics, and Marketing.
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans?predictable, errorprone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth?and change the way we think about economics, ourselves...
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Why recommended
Recommended by 3 sources and appears in Economy, Behavioral Economics, and Marketing.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Peter Mallouk
“@marvyned The Power of Kindness, @piero_ferrucci Skin In the Game, @nntaleb Misbehaving (long overdue reading this one), @R_Thaler | Thanks Tyler! “@tylercowen: The forthcoming @R_Thaler book is fascinating and excellent,”
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Not sure if this is the right fit?
Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Misbehaving
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