The Making of Behavioral Economics
by Richard H. Thaler
Recommended by Peter Mallouk and Richard Thaler
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Recommended by 3 sources and appears in Marketing, Most Recommended Books, and Finance.
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans?predictable, errorprone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth?and change the way we think about economics, ourselves...
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Recommended by 3 sources and appears in Marketing, Most Recommended Books, and Finance.
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Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.