This Is Marketing
You Can't Be Seen Until You Learn to See
by Seth Godin
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Recommended by 4 notable people, including Derek Sivers and Jessica Alba
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Should I read this?
Recommended by 4 sources and appears in Personal Branding, Entrepreneur, and Best Business Books.
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of count...
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Why recommended
Recommended by 4 sources and appears in Personal Branding, Entrepreneur, and Best Business Books.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Appears In
Not sure if this is the right fit?
Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.