This Is Marketing
You Can't Be Seen Until You Learn to See
by Seth Godin
2 more
More Recommenders
“A mustread for every entrepreneur. A holistic, generous, human, emotional, longterm, storydriven approach to your business. The world would be a much better place if businesses were led this way. You'll have a competitive advantage if you do this, since so few do. | Love listening to creative marketing genius Seth Godin. Author of THIS IS MARKETING, (great book) and numerous others. How to find your visible audience and win trust from your target market. Session with @LondonRealTV. Excellent!”
Source →“A mustread for every entrepreneur. A holistic, generous, human, emotional, longterm, storydriven approach to your business. The world would be a much better place if businesses were led this way. You'll have a competitive advantage if you do this, since so few do. | Love listening to creative marketing genius Seth Godin. Author of THIS IS MARKETING, (great book) and numerous others. How to find your visible audience and win trust from your target market. Session with @LondonRealTV. Excellent!”
Source →Recommended by 4 notable people, including Derek Sivers and Jessica Alba
Check price on AmazonProof-backed recommendation
Amazon availability
Should I read this?
Recommended by 4 sources and appears in Personal Branding, Best Business Books, and Entrepreneur.
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of count...
Looking for Kindle, hardcover, paperback, or audiobook editions?
Check formats, pricing, and current availability directly.
Why recommended
Recommended by 4 sources and appears in Personal Branding, Best Business Books, and Entrepreneur.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Jessica Alba
“A mustread for every entrepreneur. A holistic, generous, human, emotional, longterm, storydriven approach to your business. The world would be a much better place if businesses were led this way. You'll have a competitive advantage if you do this, since so few do. | Love listening to creative marketing genius Seth Godin. Author of THIS IS MARKETING, (great book) and numerous others. How to find your visible audience and win trust from your target market. Session with @LondonRealTV. Excellent!”
View sources (2) ▾80%
Appears In
Not sure if this is the right fit?
Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
Similar books
The Hard Thing About Hard Things
Ben HorowitzThe Innovator's Dilemma
Clayton M. ChristensenGood To Great
Jim CollinsCrossing the Chasm
Geoffrey A. Moore
Influence
Robert Cialdini
Don't Make Me Think
Steve Krug
Positioning
Al Ries
Creativity, Inc.
Ed CatmullHow recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.