The Art of Persuasion
Winning Without Intimidation
by Bob Burg
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Should I read this?
appears in Negotiation, Psychology, and Personal Development.
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have?and shares them all with you. One trait that stands above all the rest is their...
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Why recommended
appears in Negotiation, Psychology, and Personal Development.
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Not sure if this is the right fit?
Consider Influence by Robert Cialdini. Recommended by 16 sources.
“This is a book that pulls apart the psychological shortcuts we use to make decisions, then shows how to deploy them in business contexts. The writing is clear and heavy on real-world examples from sales and marketing, which makes the principles stick but can leave you feeling like you’ve just taken a master class in manipulation. Its useful part is giving a language for the invisible forces that shape everyday choices. The main limitation: it can feel overly tactical, as if relationships are just a series of triggers to be pulled, offering little on building genuine influence through trust.”
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