A Field Guide to Modern Marketing
by Harry Beckwith
appears in Marketing, Business, and Nonfiction.
A treasury of hundreds of quick, practical, and easytoread strategies few are more than a page long Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, valueprice positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your pr...
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Why recommended
appears in Marketing, Business, and Nonfiction.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
