Marketing
A Love Story
by Bernadette Jiwa
Recommended by Seth Godin and David Cancel
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Should I read this?
Recommended by 2 sources and appears in Marketing, Business, and Nonfiction.
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."?SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to te...
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Why recommended
Recommended by 2 sources and appears in Marketing, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
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Not sure if this is the right fit?
Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
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