Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
by Matthew Paulson
appears in Marketing, Business, and Nonfiction.
While many have decried that email is dead, a handful of marketers have quietly been using littleknown email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling ...
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Why recommended
appears in Marketing, Business, and Nonfiction.
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Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
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