Content Strategy for the Web
by Kristina Halvorson
Should I read this?
appears in Marketing, Design, and Writing.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and costsavings opportunities exist, but you're not sure where to start. How can you realize the value ...
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appears in Marketing, Design, and Writing.
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Not sure if this is the right fit?
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“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
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Content Strategy for the Web
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