Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin Lindstrom
Should I read this?
appears in Persuasion, Psychology, and Business.
Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider?s look at how today?s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns...
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appears in Persuasion, Psychology, and Business.
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“Outliers reads like a series of captivating magazine profiles, each unpacking a hidden factor behind extraordinary success. Gladwell’s storytelling makes complex social science accessible, but the book relies on memorable anecdotes rather than offering systematic analysis. The book explores the idea that individual brilliance rarely stands alone; success often hinges on birth dates, cultural legacies, and the 10,000-hour rule. While the narratives are strong, the book overgeneralizes from handpicked examples, leaving skeptical readers questioning the conclusions. It’s most useful as a conversation starter about luck and timing—annoying if you want a rigorous academic treatise or a how-to guide for your own life.”
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