Book of Branding
A Guide to Creating Brand Identity for Startups and Beyond
by Radim Malinic
Should I read this?
Recommended by 1 source and appears in Branding.
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Why recommended
Recommended by 1 source and appears in Branding.
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Not sure if this is the right fit?
Consider Positioning by Al Ries. Recommended by 10 sources.
“Witty and fast-paced, Positioning feels like a marketing memo about planting a simple, memorable place for a brand in a skeptical, mediablitzed public's mind. Its useful core is a set of portable heuristics for choosing a single message that reflects your strengths and concedes competitors' claims. The book leans on ad-era examples and blunt prescriptions, so parts read repetitive or anchored to pre-digital media. Take away crisp headline rules, but expect to adapt them heavily for social and digital channels.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.