How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
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Recommended by 3 notable people, including Ran Segall and Peep Laja
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See customer reviews on Amazon →Recommended by 3 sources and appears in Design, Design, and Art.
All the secrets to creating a brand identity that resonates across every aspect of a businessincluding its Web site and overall strategy! With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most wellknown and respected authorities on the topic of branding. Quick, easy approach and a wealth of case stu...
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Why recommended
Recommended by 3 sources and appears in Design, Design, and Art.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Andy Budd
“I believe that a strong brand is your best, most sustainable longterm asset. Recently I read 14 books on on branding, and found the best ones. These are Brand Gap, Zag, and Brand Flip by @MARTYneumeier. Read them in order. Short reads. You could finish them in a weekend.”
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Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
