The Brand Gap
How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
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Recommended by 3 notable people, including Ran Segall and Peep Laja
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Should I read this?
Recommended by 3 sources and appears in Branding, Design, and Design.
All the secrets to creating a brand identity that resonates across every aspect of a businessincluding its Web site and overall strategy! With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most wellknown and respected authorities on the topic of branding. Quick, easy approach and a wealth of case stu...
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Why recommended
Recommended by 3 sources and appears in Branding, Design, and Design.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Andy Budd
“I believe that a strong brand is your best, most sustainable longterm asset. Recently I read 14 books on on branding, and found the best ones. These are Brand Gap, Zag, and Brand Flip by @MARTYneumeier. Read them in order. Short reads. You could finish them in a weekend.”
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“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
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The Brand Gap
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