An Essential Guide for the Whole Branding Team
by Alina Wheeler
Recommended by Ran Segall
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Amazon availability
Recommended by 1 source and appears in Design, Design, and Art.
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and b...
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Why recommended
Recommended by 1 source and appears in Design, Design, and Art.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider Elegantissima by Louise Fili.
“Elegantissima is a visually sumptuous walk through Louise Fili’s career, full of high-quality plates of book jackets, restaurant identities and food packaging. What works best is steady visual inspiration: typographic details, color choices and composed spreads that spark design ideas. The main limitation is shallow procedural and critical commentary — readers after hands-on methods, process breakdowns or rigorous historical argument will find the prose spare and the practical guidance minimal. Best used as aesthetic reference rather than a how-to manual.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
