The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland
Recommended by 7 notable people, including Nassim Nicholas Taleb and Patrick OShaughnessy
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See customer reviews on Amazon →Recommended by 10 sources and appears in Most Recommended Books, Psychology, and Business.
HOW DOES MAGIC HAPPEN The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of expe...
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Why recommended
Recommended by 10 sources and appears in Most Recommended Books, Psychology, and Business.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
