Words That Work
It's Not What You Say, It's What People Hear
by Frank I. Luntz
Should I read this?
Recommended by 1 source and appears in Persuasion, For Men, and Writing.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behindthescenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters li...
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Why recommended
Recommended by 1 source and appears in Persuasion, For Men, and Writing.
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Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.