What Customers Crave
How to Create Relevant and Memorable Experiences at Every Touchpoint
by Nicholas J. Webb
Should I read this?
appears in Marketing Strategy and Digital Marketing.
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Why recommended
appears in Marketing Strategy and Digital Marketing.
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Not sure if this is the right fit?
Consider Influence by Robert Cialdini. Recommended by 16 sources.
“This is a book that pulls apart the psychological shortcuts we use to make decisions, then shows how to deploy them in business contexts. The writing is clear and heavy on real-world examples from sales and marketing, which makes the principles stick but can leave you feeling like you’ve just taken a master class in manipulation. Its useful part is giving a language for the invisible forces that shape everyday choices. The main limitation: it can feel overly tactical, as if relationships are just a series of triggers to be pulled, offering little on building genuine influence through trust.”
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What Customers Crave
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