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Recommended by 8 notable people, including David Cancel and Noah Kagan
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See customer reviews on Amazon →Seth Godin writes in brisk, impatient bursts that push one simple argument: make something so remarkable it gets talked about. what works best is the memorable language and the pressure to choose bold distinctiveness over safe sameness—useful when you need to argue for risk inside an organization. The main limitation is repetition and an anecdote-heavy approach; many chapters re-state the same slogan without operational detail, and several examples feel of their era. Lacks hands-on exercises for turning ideas into a plan.
This summary and audience guidance are AI-generated from the book's description and its recommendation history, last updated May 2026. Recommendations, quotes and sources elsewhere on this page come from published material and are not generated.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't How do they continue to confound critics and achieve spectacular growth, leaving behind former triedand true brands to ...
Difficulty:hard
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View available editions on AmazonWhy recommended
Recommended by 12 sources and appears in Most Recommended Books, Business, and Nonfiction.
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Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
