Purple Cow
Transform Your Business by Being Remarkable
by Seth Godin
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Recommended by 8 notable people, including David Cancel and Noah Kagan
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Reading Profile
Should I read this?
Seth Godin writes in brisk, impatient bursts that push one simple argument: make something so remarkable it gets talked about. what works best is the memorable language and the pressure to choose bold distinctiveness over safe sameness—useful when you need to argue for risk inside an organization. The main limitation is repetition and an anecdote-heavy approach; many chapters re-state the same slogan without operational detail, and several examples feel of their era. Lacks hands-on exercises for turning ideas into a plan.
Read this if...
- •marketing manager at an established consumer brand facing flat growth who needs a short, persuasive pitch to convince leadership to try riskier campaigns now.
- •founder launching a first product in a crowded category who wants a clear criterion—be remarkable—to prioritize features and messaging before scaling.
- •creative director or agency lead preparing a rebrand who needs punchy language and case vignettes to sell bolder visual and campaign choices internally.
Skip this if...
- •you'll likely put it down when the same slogan is repeated across chapters and you want concrete, step-by-step tactics rather than exhortation.
- •annoying if you prefer data-heavy analysis and careful evidence over anecdotes and marketing stories; the book favors persuasion over hard metrics.
- •not a fit if you wanted hands-on exercises or practical templates—this is lightweight manifesto writing and lacks stepwise implementation guidance.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't How do they continue to confound critics and achieve spectacular growth, leaving behind former triedand true brands to ...
Before You Buy
Reading Specifications
Difficulty:hard
Audience Fit
- marketing manager at an established consumer brand facing flat growth who needs a short, persuasive pitch to convince leadership to try riskier campaigns now.
- founder launching a first product in a crowded category who wants a clear criterion—be remarkable—to prioritize features and messaging before scaling.
- creative director or agency lead preparing a rebrand who needs punchy language and case vignettes to sell bolder visual and campaign choices internally.
- you'll likely put it down when the same slogan is repeated across chapters and you want concrete, step-by-step tactics rather than exhortation.
- annoying if you prefer data-heavy analysis and careful evidence over anecdotes and marketing stories; the book favors persuasion over hard metrics.
- not a fit if you wanted hands-on exercises or practical templates—this is lightweight manifesto writing and lacks stepwise implementation guidance.
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Why recommended
Recommended by 12 sources and appears in Marketing Strategy, New Business, and Most Recommended Books.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Appears In
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How recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.