Who recommended Purple Cow?

11 people have recommended Purple Cow in the interviews, articles and reading lists we track, including Noah Kagan, David Cancel, Hugh Jackman and John D Saunders. Each name links to their full reading list.

Is Purple Cow worth reading?

11 people we track recommend it. It is best for: marketing manager at an established consumer brand facing flat growth who needs a short, persuasive pitch to convince leadership to try riskier campaigns now.; founder launching a first product in a crowded category who wants a clear criterion—be remarkable—to prioritize features and messaging before scaling.; creative director or agency lead preparing a rebrand who needs punchy language and case vignettes to sell bolder visual and campaign choices internally.. It may not suit: you'll likely put it down when the same slogan is repeated across chapters and you want concrete, step-by-step tactics rather than exhortation.; annoying if you prefer data-heavy analysis and careful evidence over anecdotes and marketing stories; the book favors persuasion over hard metrics.; not a fit if you wanted hands-on exercises or practical templates—this is lightweight manifesto writing and lacks stepwise implementation guidance..

What books are like Purple Cow?

Readers of Purple Cow also turn to Accidental Presidents, Scale and Genome, based on the lists and recommenders these books share.

Purple Cow by Seth Godin: Recommended by 11 People

Name: Purple Cow
Author: Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't How do they continue to confound critics and achieve spectacular growth, leaving behind former triedand true brands to ...