A Marketing Playbook That Drives B2B Sales
by Samantha Stone
appears in Marketing.
This is a book that should not only be read by marketers. It's a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, Technology,, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!) Jere Doyle, Managing Dir...
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Why recommended
appears in Marketing.
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Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
