25 behavioural biases that influence what we buy
by Richard Shotton
appears in Marketing, Psychology, and Business.
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decisionmaking, from trivial food choices to significant workplace moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the ma...
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Why recommended
appears in Marketing, Psychology, and Business.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
