Invisible Influence
The Hidden Forces that Shape Behavior
by Jonah Berger
Should I read this?
Recommended by 1 source and appears in Market Research, Psychology, and Business.
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in his latest New York Times bestseller that is a rare business book that s both informative and enough fun to take to the beach (Fortune.com). If you re like most pe...
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Why recommended
Recommended by 1 source and appears in Market Research, Psychology, and Business.
Recommended by notable people
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Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.